Simon Tam Keynote from Courageous Inclusion Conference 2017

My keynote speech for the 2017 Northwest Public Employees Conference, Courageous Inclusion, is available to watch on YouTube:

Advertisements

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

How to Talk With a White Supremacist

Before you buy into a label or stereotype about someone, even if is one that is self-imposed and especially if it is one that is in direct conflict with your own beliefs, ask questions before you make assumptions.

How to Reach Out to a Diverse Audience Without Being Offensive

In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, … Continue reading How to Reach Out to a Diverse Audience Without Being Offensive

4 Things They Don’t Teach You in MBA Programs (But Really Should)

I’m wrapping up my final term in an MBA program right now, with a concentration in Marketing. So what exactly does the Master of Business Administration degree do? For some, it’s to help unlock higher earning potential as well as to open up possibilities for obtaining an executive-level position at a company. For others, it … Continue reading 4 Things They Don’t Teach You in MBA Programs (But Really Should)

Avoid Using Auto-Reply Messages Like the Plague

These days, do you hear anyone complaining that they don't receive enough email? "I wish I had more pointless messages coming into my overcrowded email box," said no one ever. This is why I am against using auto-reply messages for any reason other than their intended use: as an away message (and even then, we … Continue reading Avoid Using Auto-Reply Messages Like the Plague

How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying "You've Got Mail!" Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Continue reading How to Improve Your Open Rates

Writing a Compelling Story for Your Brand

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand