5 Reasons to Participate in Social Media Giving Day

Monday marks the inaugural Social Media Giving Day, a day to rally the social media community in order to set a world record for the most donations given in one day through social media. Here are five reasons why you should care (and why you should participate): Social Responsibility should be a major component of your … Continue reading 5 Reasons to Participate in Social Media Giving Day

Making New Fans in Unexpected Places

This article is being cross-promoted from my music marketing blog because I think there are direct applications for all brands and marketers. Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. … Continue reading Making New Fans in Unexpected Places