Putting All of Your Business Eggs in One Basket

  There's a saying that one shouldn't put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too thin. Of course, there can be a happy balance. My recommendation? 1) Have as many "baskets" as you can manage well. 2) Focus on the … Continue reading Putting All of Your Business Eggs in One Basket

Writing a Compelling Story for Your Brand

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand

How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

While conducting music business/marketing industry panels across the country, I’m often asked one question more than anything else: “How do I get an endorsement?” Other variations include “How do I get a sponsor?” or “How do I get free stuff?”My philosophy is that if this is your point of view, you’re probably already doomed. Sponsors … Continue reading How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

Why Desperation Doesn’t Sell (Non-profits listen up!)

Businesses, non-profit organizations, and bachelors take note: desperation will not get you what you need. Some fight feel empathy for you, some might even take pity and give a charitable donation, but desperation will not get you a lifelong customer, donor, or mate! People like to invest in success. There’s a reason why a busy … Continue reading Why Desperation Doesn’t Sell (Non-profits listen up!)