How to Get Sponsorships and Endorsements now available

I'm happy to announce that the digital version of my book, How to Get Sponsorships and Endorsements, is now available for only $3.99. Here's the link: http://www.amazon.com/dp/B007Y6SCOO If you've found the writings on this site helpful (especially the sponsorship articles), I hope you'll consider spending the $4 for the complete book. The printed version will be … Continue reading How to Get Sponsorships and Endorsements now available

Writing a Compelling Story for Your Brand

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Continue reading Writing a Compelling Story for Your Brand

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

Finding Your “It Factor”

Have you ever wondered why people are drawn to certain celebrities, songs, television commercials, or other interests?  The French refer to it as je ne sais quoi, or the indefinable quality that makes someone special. It’s the “it factor.” Sales, marketing, and advertising executives call this USP, or Unique Selling Proposition. It’s a term that … Continue reading Finding Your “It Factor”

2012 Email Marketing Predictions

I was one of nine Marketing specialists whose brains were picked in order to get our predictions for the future of email marketing. If you're interested, you can pull up the report from MailerMailer here: Email Marketing: What's in Store for 2012? Enjoy, I hope you find good information there.

Google and Brand Trust

Google has been in the news lately over concerns in regards to their updated privacy policy. There have been a few articles but nothing on the scale that Facebook faced (or even worries about the government having access to information in The Patriot Act). Google is an example of a brand that has built solid … Continue reading Google and Brand Trust

The Real Reason Why SOPA Didn’t Pass: Marketing

I'd like to believe that the two recent controversial bills, SOPA and PIPA, were stopped because they were poorly written but the real reason had to do with the power of messaging and branding. Let's face it: bad laws are passed everyday. In 2009-2010, Congress passed 8,970 bills alone. Most of the time, things go by … Continue reading The Real Reason Why SOPA Didn’t Pass: Marketing

How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

While conducting music business/marketing industry panels across the country, I’m often asked one question more than anything else: “How do I get an endorsement?” Other variations include “How do I get a sponsor?” or “How do I get free stuff?”My philosophy is that if this is your point of view, you’re probably already doomed. Sponsors … Continue reading How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project