Oregonian Opinion post: A New Slant on Racism

Currently, my band is fighting a battle with the United States Patent and Trademark Office over the right to register a trademark on our name. It's been going on for four years now. Today, the Oregonian published an opinion piece that I wrote talking about the case. You can read it here. I suppose in … Continue reading Oregonian Opinion post: A New Slant on Racism

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How to Fix Duplicate Pages in Facebook

  If you don't know about Facebook's auto-generated pages, you should definitely search for your business page on Facebook to see what comes up...because chances are, other users are finding their way to unofficial accounts and can potentially distort information about you. How to search for your pages on Facebook the right way: Begin by … Continue reading How to Fix Duplicate Pages in Facebook

How to Google Yourself (and Why You Should Do It)

Googling yourself isn't just a running joke on 30 Rock, it's actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you'll want to "Google yourself" properly with these steps: Learn how to use … Continue reading How to Google Yourself (and Why You Should Do It)

Avoid Using Auto-Reply Messages Like the Plague

These days, do you hear anyone complaining that they don't receive enough email? "I wish I had more pointless messages coming into my overcrowded email box," said no one ever. This is why I am against using auto-reply messages for any reason other than their intended use: as an away message (and even then, we … Continue reading Avoid Using Auto-Reply Messages Like the Plague

What the Walking Dead Can Teach You About Marketing

  I recently contributed to THE WALKING DEAD MARKETING GUIDE TO KILLING IT IN 2013 article. If you're interested in knowing how you can spread your brand like a deadly outbreak of zombies, check it out. Here are my top 3 thoughts on what businesses can learn from the acclaimed show: 1) They let their fans do … Continue reading What the Walking Dead Can Teach You About Marketing

The Best Social Media Site to Use

I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote my brand? The idea that there is a magic formula or single solution to take care of all your needs is a misnomer. Where you … Continue reading The Best Social Media Site to Use

Marketing is Like Dating

There are many lessons that can be learned from dating that can be applied to Marketing: Pick-up lines don't work, personality does. Don't rely on the cheesy slogans or buzzwords to get you there, they won't stand on their own. However, if it's a part of your brand and reveals some of your personality, then you … Continue reading Marketing is Like Dating

The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing

The Market for Marketing

"Business has only two functions - marketing and innovation.” - Milan Kundera A few years ago, I met up with Tim Tran, the former Chief Financial Officer for Shell Oil International, to talk about businesses and careers. He believed that the best, most secure line of work in the corporate world or any business was … Continue reading The Market for Marketing