Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion

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Social Media Listening Tools That Everyone Should Be Using

Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where  to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how … Continue reading Social Media Listening Tools That Everyone Should Be Using

How to Google Yourself (and Why You Should Do It)

Googling yourself isn't just a running joke on 30 Rock, it's actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you'll want to "Google yourself" properly with these steps: Learn how to use … Continue reading How to Google Yourself (and Why You Should Do It)

Lessons From the Nielsen Social Media Report

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that you should be aware of. First, there is the idea of “the global living room” or “social tv.” … Continue reading Lessons From the Nielsen Social Media Report