10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

Measuring ROI (Return on Investment)

Traditional marketing mediums like television, print advertising, billboards, etc. provide very little in terms of data to measure your return on investment. Though 10,000 cars might drive by a sign each day, how many pay attention? How many care? And even if it results in a new customer, how is that measured? Just because a tv … Continue reading Measuring ROI (Return on Investment)