The Complexity of Social Media Marketing

The Complexity of Social Media Marketing  An infographic/chart on the complexity of Social Media Marketing was posted on businessinsider.com today. I was surprised to find that these graphics do not even include YouTube, Mixi, Pinterest, or several other major social media websites.  In fact, I'd argue that YouTube should be listed as one of the … Continue reading The Complexity of Social Media Marketing

Organic Marketing Applied to Facebook Timeline

I posted this on my music marketing blog today but there it is completely relevant to all business and non-profit organizations using Facebook as well. I hope you enjoy. The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage … Continue reading Organic Marketing Applied to Facebook Timeline

How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

While conducting music business/marketing industry panels across the country, I’m often asked one question more than anything else: “How do I get an endorsement?” Other variations include “How do I get a sponsor?” or “How do I get free stuff?”My philosophy is that if this is your point of view, you’re probably already doomed. Sponsors … Continue reading How to Get a Sponsorship for Your Nonprofit, Fundraiser, Event or Project

The Need for Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until it a microphone is used to magnify a person’s voice though, it is just a receiver. A few years ago, I … Continue reading The Need for Marketing

The Artisan Burger Lesson About Marketing

My mother has always had a special appreciation for hamburgers from McDonald’s. For her, the specific taste of a Big Mac reminds her of some of her favorite memories: moving to the United States, watching her children grow up, feeling “American.” She didn’t eat them very often and the onset of diabetes made the treat … Continue reading The Artisan Burger Lesson About Marketing

What Google Algorithms Can Teach Us About Organic Marketing

Google Filtering and Organic Marketing One of the most amazing accomplishments of Google has been the development of complicated algorithms that can predict your future behavior. Essentially, it is accomplished by taking the aggregate of all past searches and behavior online: what types of content you click through, search terms, how you are connected through … Continue reading What Google Algorithms Can Teach Us About Organic Marketing