Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds


If it Looks Like a Rat…

There's a viral video right now that apparently shows a rat showering like a human. It's covered in soap, standing up, and rubbing it's face, arm pits, and body. People are enamored with it because we love it when animals do anything that resemble human behavior - dogs driving cars, cats wearing sunglasses, etc. - … Continue reading If it Looks Like a Rat…

Culturally Competent Communications

There's a growing trend in the intersection between diversity, equity, and inclusion work and marketing: culturally competent communications. I've even delivered a couple of workshops on the topic. It's related to other fields of cultural competence -  understanding and appropriately responding to the unique combination of cultural variables and the full range of dimensions of … Continue reading Culturally Competent Communications

Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

Go Big or Go Home

Go big or go home is a popular adage that exhorts you to go all in, to experience something to its fullest. Like other catch phrases, it's easier said than done. In one sense, it might dissuade people from trying at all - "Don't bother unless you put your entire self into it." In another, … Continue reading Go Big or Go Home

Upcoming Events and Appearances

I'm excited to announce some of the newest events where I'll be sharing stories. I hope you'll be able to attend one in your area. For more information about any of these appearances, please feel free to contact me. If you're interested in having me speak at your event or organization, please fill out the … Continue reading Upcoming Events and Appearances

My Morning Routine Begins with Gratitude

For the last couple of years, articles on the morning routines of CEOs and world-class performers have been an obsession for writers, bloggers, and entrepreneurs. Tim Ferris wrote an entire book (Tools of Titans, see my recommended list here) that explored the concept. I too, became caught up in the spirit of productivity and tried … Continue reading My Morning Routine Begins with Gratitude

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

Written in a Tub, One Year Ago

I'm sitting in a bath tub. The band is out exploring DC and grabbing dinner while I'm I'm trying to get rested up because tomorrow is the big day at the Supreme Court. Since landing here, I've received a over 21,000 messages and phone calls. It's been back to back interviews, performances, and appearances...in other … Continue reading Written in a Tub, One Year Ago

Dissent is Patriotic

Most people aren't aware that the Star Spangled Banner was written by an outspoken white supremacist and slave owner (Francis Scot Key), nor that the melody was from a British fraternity song. The reality is that the symbols of our history is mired with hate and bloodshed - from Confederate flags to the names of … Continue reading Dissent is Patriotic