Conflict and Resolution

Recently, I shared about an experience I had that could have been tense, anger-inducing, and possibly ruin my day. Instead, it turned out differently than most would expect: Yesterday, a white supremacist began sending messages to my FB page in response to one of my TED talks. I think it was mostly an attempt to … Continue reading Conflict and Resolution

Why Isn’t the Media Talking About This?

It's a somewhat rhetorical question that we often ask without truly examining our intention: Why isn't the media talking about this? Usually, when this is said, especially on social media during a heated debate, the odds are fairly high that the media is indeed already reporting on the matter. After all, that person had to … Continue reading Why Isn’t the Media Talking About This?

Never Forget Our Values

Today kicks off Asian Pacific American Heritage Month so I thought I'd share this experience from earlier this week. On Monday, I received over 100 hateful and racist comments from trolls, white supremacists, and far-right wing conspiracists on my Asian American band's page. More specifically, it was on a post announcing a new grant that … Continue reading Never Forget Our Values

Earning More Than a Vote

One of the most-used features of Linkedin Premium is the ability to see everyone who has viewed your profile. It's always amusing to me when I get a message that's obviously been copy + pasted saying "I saw your profile and..." or some variation thereof before attempting to sell me something or asking me to … Continue reading Earning More Than a Vote

Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

Yes, Read the Comments Section

My newest TED talk was delivered in May 2017 in Bend, Oregon. While the eyebrow-raising title ("Yes, Read the Comments Section") might make some feel uncomfortable because of their personal experiences, I believe it is important to wade into the waters of the unknown in order to make connections with those of different beliefs. At … Continue reading Yes, Read the Comments Section

Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion