Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased … Continue reading Free Book Promotion

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7 Essential Tips to Prepare for Your TED Talk

This is a follow up to my first guide on How to Get a TED Talk (and what to do when you get there). As I am getting ready to present my fifth TEDx talk, I wanted to share some of the best practices I’ve learned along the way on preparing for a TED talk. … Continue reading 7 Essential Tips to Prepare for Your TED Talk

How a Portland Event Being Cancelled Demonstrated White Privilege

This week, a controversy erupted over a local show in Portland, OR. It all stemmed from the promotional artwork meant to look like a Black Friday sale advertisement: The ad features several racial stereotypes about black culture: cocoa butter, oversized basketball jerseys, grills, and so on. Understandably, local racial justice activists were upset by this poster … Continue reading How a Portland Event Being Cancelled Demonstrated White Privilege

New Scheduled Appearances: TEDxSalem, Music Millenium, Oregon Paralegal Association

I've updated the appearances page with a few more entries. Some of the highlights include: July 12: Portland, OR - Music Millenium I'm hosting a discussion of arts and business as well as doing a book signing for my newest release, Music Business Hacks. The book isn't really formatted for doing a straight reading, but we … Continue reading New Scheduled Appearances: TEDxSalem, Music Millenium, Oregon Paralegal Association

11 Options Available for New MBA Graduates to Launch Their Careers

  For the past few years, there has been an onslaught of articles questioning the worth of higher education. Many of these have been examining the return on investment for MBA programs as well. Yet for all of the number crunching and statistics (hint: almost every major study confirms that education pays off), I found … Continue reading 11 Options Available for New MBA Graduates to Launch Their Careers

Guest Curating State of Wonder on OPB

  Today, I was a guest curator on OPB's State of Wonder, a show about the arts, talking about my newly released book, Music Business Hacks. I was blessed to be joined by some incredible people: Frank Portman, YA author and lead singer of The Mr. T Experience Angela Weber, one half of The Doubleclicks … Continue reading Guest Curating State of Wonder on OPB

Social Media Listening Tools That Everyone Should Be Using

Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where  to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how … Continue reading Social Media Listening Tools That Everyone Should Be Using

Forbes Feature – The Millennial Game Plan: Career And Money Secrets To Succeed In Today’s World

  Today, the newest book in the Forbes Signature Series was released. It's The Millennial Game Plan: Career And Money Secrets To Succeed In Today's World by Laura Shin. It features some very personal stories with yours truly. Yes, it's true that I originally dropped out of college to be a rockstar and that I was laid … Continue reading Forbes Feature – The Millennial Game Plan: Career And Money Secrets To Succeed In Today’s World

Thoughts about the Status Quo

During a long drive today, I had some time to think about the status quo, tradition, and people who justify their actions because "that's the way it's always been done." Here are some thoughts about that: If you do what you've always done, you'll never achieve more than you ever have. In fact, the law … Continue reading Thoughts about the Status Quo

Using Social Media to Deliver Strategic Communications

It's common to hear phrases like "think strategically," "strategic communications," or "marketing strategy." Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, … Continue reading Using Social Media to Deliver Strategic Communications