Culturally Competent Communications

There's a growing trend in the intersection between diversity, equity, and inclusion work and marketing: culturally competent communications. I've even delivered a couple of workshops on the topic. It's related to other fields of cultural competence -  understanding and appropriately responding to the unique combination of cultural variables and the full range of dimensions of … Continue reading Culturally Competent Communications

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Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

Go Big or Go Home

Go big or go home is a popular adage that exhorts you to go all in, to experience something to its fullest. Like other catch phrases, it's easier said than done. In one sense, it might dissuade people from trying at all - "Don't bother unless you put your entire self into it." In another, … Continue reading Go Big or Go Home

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

Yes, Read the Comments Section

My newest TED talk was delivered in May 2017 in Bend, Oregon. While the eyebrow-raising title ("Yes, Read the Comments Section") might make some feel uncomfortable because of their personal experiences, I believe it is important to wade into the waters of the unknown in order to make connections with those of different beliefs. At … Continue reading Yes, Read the Comments Section

Upcoming Entrepreneurship Seminar

On June 25th, I'll be teaching an all-day seminar on Entrepreneurship at Marylhurst University. While it is generally reserved for current MBA and business management students, the school is welcoming community members to attend as well. Below is information about the class: Entrepreneurship involves the process of converting an idea or invention into a successful enterprise … Continue reading Upcoming Entrepreneurship Seminar

How Social Media Affects Elections

Today, I participated in a panel from City Club of Portland's Friday Forum on how social media affects elections in Oregon. I was honored to join a distinguished group of experts, each with a unique perspective into the role that new media plays with social change. Below is the Storify recap of social media posts … Continue reading How Social Media Affects Elections

Developing Truly Diverse and Inclusive Marketing and Communications

Tomorrow, Feb 17th, I'll be presenting a workshop for the American Marketers Association Portland chapter called "Stop Tokenizing Me: How to Be Diverse and Inclusive In Your Marketing." As I hint in the description, diversity and inclusion are often afterthoughts, especially in the world of marketing and communications. When “diversity” is seen as something to … Continue reading Developing Truly Diverse and Inclusive Marketing and Communications

How to Get a TED Talk

My newest TED talk, "How to Get a TED Talk," has just been uploaded to YouTube (though it has been retitled to "Pitching Your Way to the TEDx Stage"). Here it is: I hope you enjoy it. If you do, please consider sharing it. Thank you!

Storybook Love

Tonight, I picked up Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami from the bookshelf. I found an old bookmark a few pages in - it looks like I started reading it before, but for whatever reason, stopped. Then, I started thinking about how books are a lot like relationships. Sometimes, we just aren’t … Continue reading Storybook Love