Passion isn’t enough

"If you'd like to find a job where you have no boss, you will probably end up having a lousy boss - you - to do the work. We have to be really careful when we're deciding to act like the boss...then we need to do it as a professional. The fact that we have … Continue reading Passion isn’t enough

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You Are Enough to Make a Difference

A few days ago, I was speaking at UC Davis School of Law for an event that highlighted some moments from my journey to the Supreme Court. After the presentation, I spent some time with student leaders of APALSA, the Asian Pacific American Law Student Association, where we casually spoke about music, Joss Whedon's Firefly, … Continue reading You Are Enough to Make a Difference

Long Tails in Our Marketing, Long Tails in Our Minds

In business and statistics, there's a concept called "long tail." While it generally refers to a strategy of selling large numbers of niche products in small quantities each (the distribution curve looks like a long tail), it's also a term that we're seeing more of in the marketing world. Long-tail marketing techniques rely on technology … Continue reading Long Tails in Our Marketing, Long Tails in Our Minds

If it Looks Like a Rat…

There's a viral video right now that apparently shows a rat showering like a human. It's covered in soap, standing up, and rubbing it's face, arm pits, and body. People are enamored with it because we love it when animals do anything that resemble human behavior - dogs driving cars, cats wearing sunglasses, etc. - … Continue reading If it Looks Like a Rat…

Culturally Competent Communications

There's a growing trend in the intersection between diversity, equity, and inclusion work and marketing: culturally competent communications. I've even delivered a couple of workshops on the topic. It's related to other fields of cultural competence -  understanding and appropriately responding to the unique combination of cultural variables and the full range of dimensions of … Continue reading Culturally Competent Communications

Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with "Hi, this is an important phone call" - CLICK. That's all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that … Continue reading Don’t Base Outreach Strategy on Algorithms

Go Big or Go Home

Go big or go home is a popular adage that exhorts you to go all in, to experience something to its fullest. Like other catch phrases, it's easier said than done. In one sense, it might dissuade people from trying at all - "Don't bother unless you put your entire self into it." In another, … Continue reading Go Big or Go Home

The Direct Approach

If you're active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis. Today, I received one that said "We work with a lot of Principals in your industry," which clearly meant that he didn't bother to see what my industry was, A few days ago, I … Continue reading The Direct Approach

Yes, Read the Comments Section

My newest TED talk was delivered in May 2017 in Bend, Oregon. While the eyebrow-raising title ("Yes, Read the Comments Section") might make some feel uncomfortable because of their personal experiences, I believe it is important to wade into the waters of the unknown in order to make connections with those of different beliefs. At … Continue reading Yes, Read the Comments Section