If you are asking how to get more followers, you’re asking the wrong question.
If you are measuring your social influence, the effectiveness of your marketing campaigns, or your brand’s reach based on the number of fans that you have on a particular social media site, you’re looking at the wrong metrics.
Anyone can buy followers, but buying followers is a bad idea. This isn’t like the days of Myspace where people get impressed with your “friend count.” Most people know that the number of followers is a useless statistic when it is not accompanied by engagement. In fact, I love that Tumblr doesn’t even show how many followers you have: they only show how many times each post has been “liked” or reblogged. They get it.
Facebook announced that only 16% of your business page’s followers will see a post. Blindly buying or adding followers will only lower the number and decrease the chance that someone actually interested in you will even see the post. With YouTube, your video search ranks are negatively impacted if you have a high bounce rate (something that “bought” views are notorious for). The only way to help is real interactions with real people.
If you want to get more followers on Facebook, Twitter, YouTube, or any other social media site, you will have to change your focus.
Use these paradoxes to help you:
- If you want new followers, focus on the ones that you already have.
- If you only focus on acquiring followers, you’ll end up losing them.
- If you want your customers to talk about your brand, you’ll have to spend most of your time talking about them.
- To increase “likes” on your videos, spend more time commenting and liking others’ videos (especially those from your fans).
This one is a simple, straight forward truth: if you want to drive engagement, actually engage with others. If you want to get more “likes,” give them something worth liking everyday. Ask thoughtful questions, develop a “voice,” give people something compelling to share, give them a reason to laugh. Not only will you get more followers along the process, you’ll be having a good time while doing so.