I recently contributed to THE WALKING DEAD MARKETING GUIDE TO KILLING IT IN 2013 article. If you’re interested in knowing how you can spread your brand like a deadly outbreak of zombies, check it out.
Here are my top 3 thoughts on what businesses can learn from the acclaimed show:
1) They let their fans do the talking. The Walking Dead treats social media
as it should: like a telephone, not a megaphone. They create fun,
interesting, humorous, and easy to share content that is engaging. As such,
their fans have become brand ambassadors. If you look at the web traffic
and marketing that’s out there, most of it is coming from their customers,
not the brand itself. It’s more viral than a zombie outbreak.
2) The Walking Dead knows what their target audience wants and sticks to
it. Too many businesses are trying to be everything to everyone instead of
focusing on their niche audience. If you target the niche and focus on the
people who are most excited about the product/service, they’ll be more
likely to share with their circle of friends outside of the niche. It
worked with The Walking Dead and it’s certainly worked with my brand, The
3) The Walking Dead watches internet trends and playfully puts their own
spin on it. There are many social media listening tools that allow you to
see what is trending. It’s OK to jump on board as long as you do it in a
relevant way. It’s even better when you create your own trend.